A story without a strategy is merely an amusement, and a strategy without the story is nothing more than an unspoken thought. That's why PRA Public Relations' foundation of strategy and story is a successful one.
STORY: TRACI DAKINS, SENIOR DIRECTOR CONTENT & RESEARCH
As a PR professional who has also been a print journalist, editor, author, and journalism instructor, Traci brings a journalist’s eye to a variety of SEO-driven public relations and marketing content designed to achieve exceptional results. She has written for weekly and daily newspapers, served as managing editor of a local weekly, and authored and edited works in fiction, self-help, and sci-fi genres.
STRATEGY: PAM ABRAHAMSSON, DIRECTOR
As the founder of PRA Public Relations and a vice president for a U.S. national public relations agency, Pam is an award-winning leader in the creation, implementation and measurement of business-critical communications programs. This includes creation of the public relations strategies behind five successful acquisitions of client enterprises. She brings over 16 years experience in media relations, crisis and communications program creation, team leadership, social media program development and executive spokesperson training.
media: todd schuetz, senior advisor
An award-winning media expert with an extraordinary portfolio of results, Todd has delivered media relations leadership across the public publishing, consumer brands, sports and business marketplaces. His current work, which he leads from tech and fashion hub Los Angeles, has earned client coverage with some of the world’s leading fashion influencers and bloggers, as well as front page coverage with culturally innovative PAPER magazine.
Over his career, Todd has delivered media results and strategic counseling to leading publishing houses, consumer goods ranging from luxury coffee, eCommerce and olive oil, to sports marketing. Todd worked with Fox Soccer and Fox Sports Español, securing coverage in USA Today, New York Times, Los Angeles Times, Wall Street Journal, Associated Press, Reuters, and other daily newspapers in the top media markets. Todd developed deep media and industry relationships, and was instrumental in planning press conferences in Los Angeles and New York City for Fox Soccer Channel’s Anniversary event.