RESULTS

We get our clients' rock-star coverage in the top business, consumer and trade properties.  How?  By understanding the strategic dance of thought leadership, trending news activity and our client's unique value propositions.  From the industry publications that drive prospects and brand awareness, to the social interaction the top-tier digital outlets offer, we routinely secure media attention other companies only dream of.

We're thrilled to share a sampling of the success we've earned for our clients.

Our Clients are in all the best (media) places.  shouldn't your story be there too?

Wall Street Journal Media PRA Public Relations

The Hidden Cash in Your Assets

New lenders give people a way to get money from their homes, cars—even unused vacation days

This insightful Wall Street Journal article delves into the impact of financial technology, fintech, into the lives of consumer lending.

This insightful Wall Street Journal article delves into the impact of financial technology, fintech, into the lives of consumer lending.



FORBES

THE VALUE OF LISTS IN YOUR BRAND'S PR STRATEGY

PRA Public Relations CEO Pam Abrahamsson cited as an expert in this article addressing power of earning a place on a "best of" list.


WALL STREET JOURNAL

Wall Street Journal FinTech Client feature PRA Public Relations

Finova Financial Raises $52.5M First Round For Car Equity Loans

By Tomio Geron

Finova Financial has raised $52.5 million in its first institutional funding...

More- 


RETAIL TODAY

Total Retail Article by Pam Abrahamsson PRA Public Relations Thought Leadership PR Communications

 

THOUGHT LEADERSHIP:  THE RETAIL EXECUTIVES' ROAD MAP

By:  Pam Abrahamsson

The number of changes hitting the retail industry are piling up like mohair sweaters on a sales rack in July...

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ENTREPRENEUR MAGAZINE

DIY MARKETING:  FOUR TIPS FOR THE EMPTY-WALLET ENTREPRENEUR

By:  Maria Dykstra

I love asking emerging entrepreneurs if they have a lead generation strategy. The typical response is: “We are bootstrapping, we can’t afford strategy”...

More -


Advertising Age for Western union


Fans remember loved ones in Cubs heaven on Facebook

Suzie Asbell, COLUMNIST

Some people lived a lifetime without seeing the Cubs clinch a post-season series in Chicago.

One way family members are paying homage to Cubs fans that passed away? Facebook.

 More -


 Brand Philanthropy: A CMO Explains Why

Steve Olenski , CONTRIBUTOR

Marketers will begin to re-draw the lines of what emotional impact needs to look like with the brands they serve.

Earlier this year Western Union WU set out to see if people still believed in the American Dream. Over the course of seven days and nearly 14,000 miles they sought out Americans – 200 of them to ask them if they in fact still believed in the American DreamMore

 


Andre Bourque Editor Emeritus, Technorati & Tech Evangelist Covering High Growth Industries

Posted: 07/07/2015 4:52 pm EDT

Marketing American Dream Aspirations Over Celebrity Selfies

In a social media world that at times appears dominated by celebrity selfies and cuddly animal antics, Western Union is taking a gamble with a social media campaign that delves deeper than tabloid hash tags. The iconic, 160-year old money transfer company launched a social outreach campaign that does't focus on services and solutions, but rather, on the relationships between people who send and share money with one another.  More


Using Twitter to Pick Stocks

11:13 PM EDT
May 18, 2015

View the Video Here

Market Prophit CEO Igor Gonta discusses how his software tracks tweeted stocks. He speaks to Bloomberg’s Rishaad Salamat on “Trending Business.” (Source: Bloomberg)


Make your customer the hero to win brand loyalty

BY REBEKAH ILIFF Feb 12, 2015

This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

My favorite myth about PR — besides the notion that PR people just run around and throw parties all day — revolves around storytelling. Somewhere along the line, I'm not really sure when, the idea that PR people’s job was to talk only about companies and their products became the central component to any well-intentioned strategy.  More


May 13, 2015 @ 11:27 AM

How Twitter Is Being Used To Pick Stocks

Jennifer Ryan Woods, CONTRIBUTOR

Twitter TWTR -3.85% serves a lot of purposes – and another has just been added to the list.

A new, smart beta index was launched Tuesday that tracks the most heavily tweeted about stocks.  The index is based on the concept that social media chatter can be used as an indicator of a stock’s market sentiment — both positive and negative.  More

 



What does this coverage deliver (besides bragging rights among colleagues, family and friends and a virtual folder of digital ink)?  

  • Business-driving value:  results such as these deliver credibility, plus the social engagement and positive brand exposure that comes from your prospects, customers and stakeholders interacting with your content across key social, digital and traditional media channels.  This interaction and positive market exposure can deliver increase market traffic, spur partnership and new opportunity introductions, and lead to enterprise expansion, acquisition and more.
  • Credible, socially shareable content:  our clients also have the opportunity to share their media wins across their social networks, boosting interaction with brand-building, thoughtful content within their community.
  • Valuable third-party sharing in journalist social communities:  many of these journalists are leaders in the social realm as well, and our clients' feature coverage enjoys the benefits of the social sharing these journalists and their influential communities bring to the table.  

can we add you to the list?  let's get started.