PRA Public Relations is best defined by what it is not: we're not a large agency, with expensive overhead, a cadre of inexperienced junior account executives and a track record of so-so results. Our executive team, Traci Dakins and Pam Abrahamsson, have worked together across agency relationships, clients and custom projects for over 15 years. This seasoned relationship provides a valuable payoff in creative output, efficient workflow and a unified vision of excellence in results.
Clearly-mapped communications program strategies tied to business outcomes, our programs are deeply-researched, tied to business goals, transparent in detailing tactics, and specific in targeted results.
Deep experience with journalists, media influencers and industry analysts, the kind of experience that delivers market-driving media coverage results.
Excellent writing, from news announcements to socially-focused posts, white papers and more.
We help our clients navigate the inevitable emergency, keep stakeholders informed, and ensure fair, credible and perception-changing information gets to the press.
From blogs to Twitter posts, strategy to schedules, to bringing in expert partners to run programs, build community and even design custom apps, we are here to help.
Earned media SEO
Google places a premium on authentic content for search, and so do we, with an eye to earning media coverage that is strategic, credible, and a boon to enterprise search performance.
We've helped clients across industries ranging from payments to travel & tourism to big data; and we deliver a depth of focus in the financial services technology arena.
Media Intelligence Audits
We provide insightful analysis of comprehensive media coverage, gleaning critical insight regarding client and competitor media traction, market perceptions, industry trends, emerging companies and more. The reports detail depth of coverage, quality of features and tonality.
Our highly-experienced & nimble team, cost-effective solutions and understanding of the value in teaming public relations' earned media with digital & social strategies translates into great working relationships with agencies and enterprises alike.
We're more than happy to bring PR firepower to supplement an agency's content marketing program, or partner with a growing enterprise to deliver socially-savvy public relations outcomes.
SERVING ENTERPRISE & AGENCY
We bring a select group of industry experts, each with extensive communications experience and a track record of strategic, measurable results, to the team. Finally, we bring this partnership approach to our clients, whether it is a fast-growing big data startup or a Fortune 500 leader. Our clients rely on us to help them navigate the swiftly-changing world of digital communications, creating opportunities to boost their brand, broaden market exposure and secure growth-generating media attention, and we're proud to deliver those results.
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Want to know how we can help you earn market-savvy media coverage? Contact us today; we're always happy to share some no-obligation ideas with you.