The relationships that are built through public relations are the relationships that SEOs drool over.”
— Jonathan Long, the Huffington Post

Our Services

PRA Public Relations is best defined by what it is not:  we're not a large agency, with expensive overhead, a cadre of inexperienced junior account executives and a track record of so-so results. Our executive team, Traci Dakins and Pam Abrahamsson, have worked together across agency relationships, clients and custom projects for over 15 years.  This seasoned relationship provides a valuable payoff in creative output, efficient workflow and a unified vision of excellence in results.

pra public relations services solutions


Program Strategies

Clearly-mapped communications program strategies tied to business outcomes, our programs are deeply-researched, tied to business goals, transparent in detailing tactics, and specific in targeted results.

Media Relations

Deep experience with journalists, media influencers and industry analysts, the kind of experience that delivers market-driving media coverage results.


Excellent writing, from news announcements to socially-focused posts, white papers and more.

Crisis Communications

We help our clients navigate the inevitable emergency, keep stakeholders informed, and ensure fair, credible and perception-changing information gets to the press.

Social Strategies

From blogs to Twitter posts, strategy to schedules, to bringing in expert partners to run programs, build community and even design custom apps, we are here to help.

Earned media SEO

Google places a premium on authentic content for search, and so do we, with an eye to earning media coverage that is strategic, credible, and a boon to enterprise search performance.

Industry Expertise

We've helped clients across industries ranging from payments to travel & tourism to big data; and we deliver a depth of focus in the financial services technology arena.

Media Intelligence Audits

We provide insightful analysis of comprehensive media coverage, gleaning critical insight regarding client and competitor media traction, market perceptions, industry trends, emerging companies and more.  The reports detail depth of coverage, quality of features and tonality.

Our highly-experienced & nimble team, cost-effective solutions and understanding of the value in teaming public relations' earned media with digital & social strategies translates into great working relationships with agencies and enterprises alike.  

We're more than happy to bring PR firepower to supplement an agency's content marketing program, or partner with a growing enterprise to deliver socially-savvy public relations outcomes.


We bring a select group of industry experts, each with extensive communications experience and a track record of strategic, measurable results, to the team.  Finally, we bring this partnership approach to our clients, whether it is a fast-growing big data startup or a Fortune 500 leader.  Our clients rely on us to help them navigate the swiftly-changing world of digital communications, creating opportunities to boost their brand, broaden market exposure and secure growth-generating media attention, and we're proud to deliver those results.

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Public relations is emerging as search engine optimization’s strongest tool, and a must-have partner for any digital content or social strategy.”
— Pam Abrahamsson, Director, PRA Public Relations


Let's Get started

Want to know how we can help you earn market-savvy media coverage?  Contact us today; we're always happy to share some no-obligation ideas with you.