Digital communications

Showing Up as Human

Showing Up as Human

CREATING CONNECTION IN AN AUTOMATED WORLD

Sharing thoughts on connection, with a nod and apologies to Bob Seger.

Have you ever tried to connect with your customer, and felt like you missed the mark? Or, you’re a client, and you’re just not being heard. The invisible barrier is up and operational, and boy, is it real.

We’ve all been there, right? Both on the issuing and receiving end, when we weren’t sure if it was an actual human or a technological marvel we were dealing with. Yes, bots can be interactive and efficient, but the limitations are emphatically there. Connecting through communications may have changed dramatically through technology, but the basic human principles of listening, authentic voice and yes, occasionally, a good laugh, still matter.

The 92 Percent Trust Metric: Journalism Stands Strong

The 92 Percent Trust Metric:  Journalism Stands Strong

A recent survey by the highly-respected research company Nielsen reveals confidence-inspiring findings for all of us who believe in the power of the fourth estate: A 2018 Nielsen Survey notes that journalism is trusted by 92% of consumers, ranking above independent consumer reviews.

Top Tech PR: Agency Musings

The Three Stage Public Relations Messaging Strategy

Have you synched your messaging strategy to your growth cycle?

First:  A Little Secret from Inside the Tech PR Agency World

I'm  going to let you in on a little secret; if all the top tech pr agencies in the world were to  get together for a three minutes with a mission of agreeing on ONE thing, it could be done.   There is one conversation point everyone would be in complete alignment on: