A Case Study Look at FinTech Success

IBM/Palisades Technology Partners:  From Unknown to Acquisition

Sometimes people don't "connect the dots" between the value of media coverage (frequently called "earned media" in this digital/paid content age) beyond the WOW! factor of being covered by the press. 

The attached case study, detailing our team's early strategies in helping our FinTech, SaaS (software as a service) mortgage servicing client earn success, is a helpful, textbook look, at how public relations drives success.

The quick take-away?  Using a combo-punch of feature news coverage, key placements of top execs in speaking engagements, industry analyst briefings and in-depth articles and white papers, our client emerged from it's "best kept secret in the industry" shell and straight into the spotlight of a Fortune 500 company.   The upshot?  Acquisition, and a vibrant new entry into the mortgage technology space.

PROPEL FINTECH MORTGAGE ORIGINATION PLATFORM FROM "INDUSTRY BEST-KEPT SECRET" TO FORTUNE 500 ACQUISITION

FinTech enterprise solution provider Palisades Technology Partners wanted to earn greater visibility for its cloud-based mortgage origination platform. In order to transition the company from an industry "best-kept secret" to business powerhouse, our team assessed the "platform" of market differentiators that Palisades brought to the financial services sector, and leveraged those differentiators to earn market-changing media coverage.

Working with our agency partner also created an industry thought leadership campaign, positioning Palisades as being "acquisition ready" to the marketplace.

PROGRAM RESULTS:

Within 24 months, the program delivered:

• Acquisition offer from IBM

• Overall media impressions of 15 million+

• Analyst endorsement from key research resource TowerGroup

• Top Technology Vendor award designation

• Coverage in key media, including:

  • American Banker

  • Mortgage Technology

  • InfoWorld

  • Washington Post

  • Bank Systems & Technology

  • and more...