Team Work Creates Great PR

Why Thoughtful Experts Rule the Media World

We'll be honest.  We can't help but beam with pride when one of our clients or partners lands amazing media coverage thanks to our team work.  But the emphasis here is on team work.

After all, we do the work of reaching out to the journalist, with a well-researched suggestion for a story or feature idea.  But, our clients and partners come to table with their sleeves rolled up, too.  They bring thoughtful insight, a wealth of experience in their industry, a commitment to education for their clients, and the willingness to work hard.

This is a great case in point for our latest "win," a full length, contributed article in Entrepreneur magazine, authored by the amazing Maria Dykstra of Tredigital.

While we secured the media opportunity, it was her willingness to share her expertise with startups and founders, and to bring valuable insight to the table, that made the publication "win" a success.  Great news and valuable insight is always welcomed in the world of earned media (and among journalists), but marketing and self-promotion are not.  Which is precisely why her article saw the light of publication day, and so many others do not.

Here's the story for you to enjoy - and, we suggest you take notes.  There's a lot to learn there for the current and would-be entrepreneurs of the world.


pra public relations entrepreneur article



Social Change. Inspiration. Stories: PRA PR to Thrilled to Support

How can we not be happy, delighted and inspired to have supported the 3rd Annual Hacking Social Impact:  2015 Unconference?

 The Hacking Social Impact 2015 Unconference was an epic weekend of inspiring and world-changing talks, videos, action-oriented workshops, all centered around business innovation, social impact, venture capital, investing, entrepreneurship, and much more! 

And, we might humbly add, it included a presentation about the impact of today's social and earned media landscape from our founder, Pam Abrahamsson, and TreDigital's rockstar principal, Maria Dykstra.  Read ON for all the details, and to learn how YOU can Hack Social Impact!  More