public relations

TRUST, PUBLIC RELATIONS IN A SATURATED WORLD

TRUST, PUBLIC RELATIONS IN A SATURATED WORLD

As trust declines and saturation escalates through marketing channels, it's interesting to note the rise of personal trust and relationships. This article addressing key social media trends isn't really addressing "trends." Instead, it's re-emphasizing the importance of your personal authority, integrity and one-to-one communications in your marketing strategy. In a word: trust. As relevant as ever in the world of public relations and marketing.

Fixing the Broken Media Model: Big Tech to the Rescue?

Fixing the Broken Media Model:  Big Tech to the Rescue?

It’s a conundrum. Most folks agree that access to relevant, unbiased news is important. By the same token, technology, digitized content, changing consumer habits and revenue models have been upended as readers have traded in subscriptions and ad-supported print content for news streams and social media hubs.

The tech we love to use to consume news has been gobbling up the very medium we rely on.

Showing Up as Human

Showing Up as Human

CREATING CONNECTION IN AN AUTOMATED WORLD

Sharing thoughts on connection, with a nod and apologies to Bob Seger.

Have you ever tried to connect with your customer, and felt like you missed the mark? Or, you’re a client, and you’re just not being heard. The invisible barrier is up and operational, and boy, is it real.

We’ve all been there, right? Both on the issuing and receiving end, when we weren’t sure if it was an actual human or a technological marvel we were dealing with. Yes, bots can be interactive and efficient, but the limitations are emphatically there. Connecting through communications may have changed dramatically through technology, but the basic human principles of listening, authentic voice and yes, occasionally, a good laugh, still matter.