social media

The Halo Effect: Is Your Company Earning its Wings?


I have to tell you about an interesting business proposal we received last week.  Interesting not for the complexity of the project, but fascinating in terms of the proposed terms.  Fascinating, yet not unique, which leads me to this conversation.

Intrigued?  Hmmm...yes.

Rock Star Media Secrets for Social Impact Thought Leaders

Wow!  I had the privilege of being part of Portland's annual Hacking Social Impact 2016. The place was chock full of social impact entrepreneurs and change agents, and I was proud to be there with them.  I had the chance to help these thought leaders become better equipped to get their message out through partnership and effective sharing with the media.

Would you like to get in on the how-to's of effective dialogue with journalists?  Just click through for your free presentation on being a "Social Impact Rock Star" - and let me know what you think!

Also, a HUGE thank you to Portland Radio Project, who kindly hosted the day's event at their iconic headquarters!

Public Relations, Influencers & Thought Leadership: You Can Do It, Too

Public Relations, Influencers & Thought Leadership:  You Can Do It, Too



The number of changes hitting the retail industry are piling up like mohair sweaters on a sales rack in July. For the retail executive, just keeping up with the latest technology shakeout or millennial shopping shift can make the usual challenges of logistics, buying strategies and mobile sales promotion seem like a proverbial walk in the park.

The Three Pillars of Communications Success

pra pr social media communications success

It's all too easy to fall into a comfort zone; to post a quick update on Facebook, or perhaps you send out a release after every new software update.  Even with a program, planned calendar and strategy, it can be easy to overlook opportunities in a jam-packed business day.

But the reality is you need an integrated, three-pillars approach to communications to ensure you're maximizing your market reach potential.  The following report, prepared by social media ace Maria Dykstra of TreDigital and public relations expert Pam Abrahamsson of PRA Public Relations, details the key Three Key Pillars of Social Media Success.  Concise explanations, examples, and how-to's are all just a click away.