Not the currency, but the vital mix of paid, earned, shared and owned communications channels.
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Sharing thoughts on connection, with a nod and apologies to Bob Seger.
Have you ever tried to connect with your customer, and felt like you missed the mark? Or, you’re a client, and you’re just not being heard. The invisible barrier is up and operational, and boy, is it real.
We’ve all been there, right? Both on the issuing and receiving end, when we weren’t sure if it was an actual human or a technological marvel we were dealing with. Yes, bots can be interactive and efficient, but the limitations are emphatically there. Connecting through communications may have changed dramatically through technology, but the basic human principles of listening, authentic voice and yes, occasionally, a good laugh, still matter.
I'm going to let you in on a little secret; if all the top tech pr agencies in the world were to get together for a three minutes with a mission of agreeing on ONE thing, it could be done. There is one conversation point everyone would be in complete alignment on: