CASE STUDY: LUXURY eCOMMERCE EARNS INFLUENCER & PUBLIC RELATIONS CACHET

PRA Public Relations Case Study Luxury eCommerce Influencer PR Campaign

The Luxury of Success

Is there anything more deeply luxe and lovely than - success? When Reebonz tapped the PRA Public Relations team for a 90-day engagement to fast-launch the global eCommerce brand into the U.S. luxury market, we pulled on our Manolo Blahniks and got to work.

STRATEGY

We deployed a four-tiered strategy to quick launch this luxury brand into the hearts of the U.S. designer marketplace:

One: Credibility Build: using public relations to earn third-party endorsement and awareness, we embarked on securing top media placements across consumer, marketing and luxury brand digital publications.

Two: Community Connection: understanding that the luxury shopper runs in very exclusive - and connected - circles, we fast-tracked a social/community connection program to drive social presence and engagement with key market target Polyvore and Pinterest.

Three: Prestige Influencer: we additional targeted high-fashion and luxury bloggers and cross-over journalists, offering authentic shopping experiences in exchange for an honest sharing of their experience.

Four: SEO Build: the cumulative effect of securing top media, influencer and social community focus drive shopper interest, engagement and digital exposure.

RESULTS

Within 90-days, we were able to secure:

Our wrap-up fashion tip? Nothing is more stylish than success.

QUESTIONS?  WANT TO CONNECT?

CALL OR TEXT:  503.298.9749 | Email:  pam@prapublicrelations.com

We're happy to answer your questions about communications, market leadership and your company's opportunities.