pra public relations luxury furniture PR case study

Prestige Media Positions Luxury Furniture | Celebrity Partnerships 

World-renowned Amini Furniture has been bringing luxury, quality and impeccable design to the furniture world for over thirty years. While this iconic brand partnered with leading taste makers such as Jane Seymour and Kathy Ireland to create winning design collaborations, the real spotlight was on the founder and style innovator: Michael Amini.

To position the brand story so as to share the business growth, quality-in-design and luxury sparkle the enterprise deserved. Todd Schuetz, PRA Public Relations’ director of luxury consumer and aesthetics practice created a strategy that delivered blended entrepreneurial drive and taste-maker design story lines.

Leveraging the brand’s three decade reputation of quality and excellence in service, Amini Furniture was featured across some of the globe’s leading design, broadcast and trade media channels.


The campaign ended up securing over twenty top-tier media placements, driving exposure to over 223,000,000 potential viewers and consumers, and delivering a digital footprint of quality, business success and designer sparkle to this leading luxury brand.