There's a new and powerful partnership driving the media world today: the integration of search engine optimization (SEO) and public relations. This partnership is the rich material that brand awareness, market reach and web presence is made of for enterprises, and the agencies that serve them. There has been a remarkable migration away from mechanical treatment of SEO content towards the better ranking of natural, credible, content results, and the preference for mobile-friendly properties.
THE TAKE-AWAY? GENUINE, CREDIBLE CONTENT HAS PREVAILED.
The ranking of social content in search further ensures communications are coming out of the "social only," "digital only" and "PR only" silos and merging into an integrated, 360-degree communications model. Conversations and real content are the winners in today's web world. Which is terrific news for the enterprises, agencies and causes with a real story to tell.
We Can Help you lead the conversation
This is where our team of veterans content and public relations experts comes in; and we are happy to help you get started with the integration of public relations strategies into your social, digital and communications program.
Questions? Want advice and answers? We're happy to help with our "15 Free" consultation. Just book and schedule your complimentary fifteen minute chat with us. No obligation and all information is 100% confidential.