Traci Dakins PRA Public Relations Senior Content Director
Todd Schuetz PRA Public Relations



A story without a strategy is merely an amusement, and a strategy without the story is nothing more than an unspoken thought.  That's why PRA Public Relations' foundation of strategy and story is a successful one.


As a PR professional who has also been a print journalist, editor, author, and journalism instructor, Traci brings a journalist’s eye to a variety of SEO-driven public relations and marketing content designed to achieve exceptional results. She has written for weekly and daily newspapers, served as managing editor of a local weekly, and authored and edited works in fiction, self-help, and sci-fi genres.

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media:  todd schuetz, DIRECTOR, Luxury consumer & aesthetics practice

An award-winning media expert with an extraordinary portfolio of results, Todd has delivered media relations leadership across the the luxury consumer spectrum of travel, designer apparel and products, aesthetic medicine and more. His current work, which he leads from tech and fashion hub Los Angeles, has earned client coverage with some of the world’s leading fashion influencers and bloggers, as well as prime broadcast spots with cultural phenomenons The Ellen Show, Wendy Williams, The Doctors, FOX and much more.

Over his career, Todd has delivered media results and strategic counseling to leading publishing houses, consumer goods ranging from luxury coffee, eCommerce and olive oil, to sports marketing. Todd worked with  Fox Soccer and Fox Sports Español, securing coverage in USA Today, 

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Now a member of a social impact initiative supporting entrepreneurial growth,  Pam helped launch PRA Public Relations.  Formerly a vice president of a U.S. national public relations agency, Pam is an award-winning leader in the creation, implementation and measurement of business-critical communications programs.  This includes creation of the public relations strategies behind five successful acquisitions of client enterprises. She brings over 16 years experience in media relations, crisis and communications program creation, team leadership, social media program development and executive spokesperson training.

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Storytelling is the most powerful way to put ideas into the world today.”
— Robert McKee



Enough about us, can we talk about you?