TRACI DAKINS

SENIOR DIRECTOR OF CONTENT & RESEARCH

As a PR professional who has also been a print journalist, editor, author, and journalism instructor, Traci brings a journalist’s eye to a variety of SEO-driven public relations and marketing content designed to achieve exceptional results. She has written for weekly and daily newspapers, served as managing editor of a local weekly, and authored and edited works in fiction, self-help, and sci-fi genres.

Clients for whom she has provided the full spectrum of writing, editing, strategic public relations consultation, planning and tactical execution have included financial services technology giants such as  Oracle, Alltel and Triton as well as start-ups in the financial services, education, manufacturing and health care sectors such as Digital Insight, EP2M, Sita Corp, The Monterey  Institute for Technology and Education, OliVaylle Estates, and McFarland Clinic.

With an emphasis on strategic public relations communications tailored to the business goals of each client, Traci creates a range of compelling content, including feature articles, blog posts, news releases, social media posts, web content, white papers, brochures, sales sheets, media kits,  professional biographies, and key messages.

Traci has a BA in communication studies from Sonoma State University and an MS in journalism from Iowa State University.

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