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PRA Public Relations · AI Accelerator

The AI Accelerator
for your PR program

PR that works for journalists. And for AI.
A strategic amplification layer that turns the PR coverage you're already earning into citations AI uses to recommend you.

What this is

An AI visibility layer that bolts onto your existing PR program. In-house, agency, or PRA-run. Consistent, productized pricing. Easily added to what you're already doing.

250+
Product & GTM launches built into market authority
102K+
Pieces of media coverage. The raw material AI cites
$1.3B
VC funds secured by clients we've helped position
Your buyers are asking AI who to trust before they ever contact you. If AI can't classify, cite, and recommend you, you're invisible at the moment that matters most. Your PR coverage is already the raw material AI uses to build authority. This program structures it so every release and every post converts into citations, not just coverage.

How citations compound

The 3-Stage System
1
Diagnose
See what AI says about you today
2
Build the system
Templates, schema, phrase bank, calendar
3
Compound monthly
Track, optimize, and grow citations
Start Here

AI Positioning Brief

$497
Delivered in 48 business hours
Know exactly what AI says about you. And what it's costing you.
  • AI search audit. Where you appear, where competitors take citations you should own
  • Signal conflicts across your website, LinkedIn, and press that block AI recommendations
  • PR citation gap: outlets and wires feeding competitor citations vs. your distribution
  • One-page brief with canonical description, key terminology, and prioritized fixes
Next Step

Content Strategy Package

$1,500
One-time engagement
Stop producing content that disappears. Build a system that gets cited.
  • Release & blog templates to AEO and wire-ready standards. Structured the way AI indexes authority
  • Schema markup spec: Article, Organization, and FAQ. So AI extracts and attributes you correctly
  • Key phrase bank. The exact terms AI needs to classify you
  • Intent mapping of what buyers ask AI before they buy. Own the answer
  • Distribution channel audit. Outlets feeding competitor citations
  • 16-week content calendar with briefs: angle, phrases, structure for every entry
Ongoing

Monthly AI-Ready PR

$995/mo
3-month minimum engagement
Your citations compound every month. Your competitors' do too, if you're not tracking it.
  • Review & optimize up to 2 releases and 2 blog posts each month
  • Schema markup check. AI extracts and attributes accurately, every month
  • Key phrase consistency. Catch drift before it fragments your AI identity
  • Citation monitoring. Track who AI recommends in your category
  • Distribution review. Confirms reach to outlets AI pulls from
  • Monthly visibility note. Where you stand, what moved, what's next
Additional releases or posts beyond cap: $150 per piece.
Ready to see what AI says about your firm?
Start with the AI Positioning Brief or talk through which tier fits your program.
Book a 30-minute call  →
Don't have a PR program yet?
Pair this with PRA's Performance Pledge™. Our guaranteed full-service PR program.
An extraordinary team of top public relations industry experts, built to maximize enterprise results.
Explore Performance Pledge™  → See the Results library
The Brief
Tells you how AI sees you today.
The Package
Builds the system that gets you cited.
The Monthly
Makes every piece of PR you produce compound.