Top 25 National Award Winner
We have two pieces of news to share with you today that we’re over the moon about.
PRA Public Relations is a national Top 25 B2B PR Agency Award Winner
DesignRush has listed us as one of their Top 25 B2B Agencies for all the right reasons: client care, expertise, great results. Even better, they’ve shared some great insight on why PR matters, and what 80% of executives care about when they are decision-making (spoiler alert: PR plays a huge role).
Full details here, and at the bottom of this post.
THE 80% RULE
Of equal interest was DesignRush’s finding that 80% of business leaders preferred getting their information from multiple articles instead of an advertisement. The take-away? Don’t stop advertising, as executives and consumers alike need to see your brand frequently to develop an association. But neither should you ignore public relations, and its ability to position your brand and its strategic offerings as valued content for credible reading and research.
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How The Top PR Firms Secure Results
Plus, The Top 25 PR Firms, According To DesignRush
80 percent of business leaders prefer to consume information through several articles instead of just one ad.
This demonstrates that brands who invest in public relations may be more likely to build a positive brand identity and ensure their messaging reaches the right audience.
DesignRush.com, a B2B marketplace connecting brands with agencies, discovered the leading ways that public relations firms ensure results. These tactics help brands achieve media placements and cultivate positive brand associations.
The top 5 ways that PR firms achieve results include:
1. Build Media Relationships
Perhaps the most important task public relations firms do is build relationships with the media. These relationships allow PR experts to achieve several goals, such as:
Improve SEO link building
Secure interviews and media placements
Set up well-attended press conferences
And more!
2. Manage Crisis
Whether it’s a faulty product, security breach, or an external problem, many brands face public relations crises that threaten to tarnish their reputation.
This is dangerous because it can diminish consumer bases and ultimately lessen revenue.
Luckily, leading public relations agencies can manage crises and shorten blowback by:
Writing public-facing copy
Positioning the brand
Speaking with the media
Managing the public’s expectation
Ensuring the brand has a positive public message
And more!
3. Write & Distribute Press Releases
Notably, brands compose and send out press releases to strategic media contacts. These press releases inform news outlets about brand-related events such as:
Marketing initiatives
New research
Products and services
Brand partnerships
And more!
4. Conduct Market Research
Public relations agencies also conduct internal tasks that help to position brands successfully. This market research can include:
Consumer research
Competitor research
Marketing campaign advice
And more!
5. Produce Special Events
In addition, PR companies help to conceptualize and produce special events, write speeches for brand officials to give, and more. Common special events include:
Nearly 80 percent of business leaders prefer to consume information through several articles instead of just one ad.
This demonstrates that brands who invest in public relations may be more likely to build a positive brand identity and ensure their messaging reaches the right audience.
DesignRush.com, a B2B marketplace connecting brands with agencies, discovered the leading ways that public relations firms ensure results. These tactics help brands achieve media placements and cultivate positive brand associations.
The top 5 ways that PR firms achieve results include:
1. Build Media Relationships
Perhaps the most important task public relations firms do is build relationships with the media. These relationships allow PR experts to achieve several goals, such as:
Improve SEO link building
Secure interviews and media placements
Set up well-attended press conferences
And more!
2. Manage Crisis
Whether it’s a faulty product, security breach, or an external problem, many brands face public relations crises that threaten to tarnish their reputation.
This is dangerous because it can diminish consumer bases and ultimately lessen revenue.
Luckily, leading public relations agencies can manage crises and shorten blowback by:
Writing public-facing copy
Positioning the brand
Speaking with the media
Managing the public’s expectation
Ensuring the brand has a positive public message
And more!
3. Write & Distribute Press Releases
Notably, brands compose and send out press releases to strategic media contacts. These press releases inform news outlets about brand-related events such as:
Marketing initiatives
New research
Products and services
Brand partnerships
And more!
4. Conduct Market Research
Public relations agencies also conduct internal tasks that help to position brands successfully. This market research can include:
Consumer research
Competitor research
Marketing campaign advice
And more!
5. Produce Special Events
In addition, PR companies help to conceptualize and produce special events, write speeches for brand officials to give, and more. Common special events include:
Networking events
Press conferences
Product launches
Experiential marketing events
And more!
“A positive brand persona is the key to longevity,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “When brands partner with a top public relations agency, they gain access to a team of experts that can present their brand positively and accurately to the public. This will increase brand visibility, consumers, and, ultimately, revenue.”orking events
Press conferences
Product launches
Experiential marketing events
And more!
“A positive brand persona is the key to longevity,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “When brands partner with a top public relations agency, they gain access to a team of experts that can present their brand positively and accurately to the public. This will increase brand visibility, consumers, and, ultimately, revenue.”
THANK YOU, DESIGNRUSH, WE ARE PROUD TO BE RECOGNIZED BY A LEADING BUSINESS RESOURCE SUCH AS YOU.
Want to learn how we can help you? Book a our FREE 15 Minute Chat, email us: pam@prapublicrelations.com, or call: 503.298.9749.