STORY:  TRACI DAKINS, SENIOR DIRECTOR CONTENT & RESEARCH

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Clients for whom she has provided the full spectrum of writing, editing, strategic public relations consultation, planning and tactical execution have included financial services technology giants such as  Oracle, Alltel and Triton as well as start-ups in the financial services, education, manufacturing and health care sectors such as Digital Insight, EP2M, Sita Corp, The Monterey  Institute for Technology and Education, OliVaylle Estates, and McFarland Clinic.

With an emphasis on strategic public relations communications tailored to the business goals of each client, Traci creates a range of compelling content, including feature articles, blog posts, news releases, social media posts, web content, white papers, brochures, sales sheets, media kits,  professional biographies, and key messages.

Traci has a BA in communication studies from Sonoma State University and an MS in journalism from Iowa State University. 

STRATEGY:  PAM ABRAHAMSSON, DIRECTOR

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Clients have included Western Union, ACBS/Alltel, National Philanthropic Trust, Oracle, Cisco, Market Prophit, Travel Paso Robles Alliance, Shea Properties, Irvine Retail Properties, OnlyBusiness, Global Debt Auto Network and more.

A strong advocate for entrepreneurs and education, Pam has served as board member for TenX, a startup accelerator, and volunteers for educational not-for-profit student education organization MESA.  Her experience has been sought out by the industry, serving as expert contributor for industry journalism and educational media outlets, and profiled by lifestyle/entrepreneurial bloggers. She has served as classroom instructor and guest speaker on the topic of socially-driven public relations.  Pam earned her BA in communications studies from California State University, Fullerton, and her advanced certification in digital strategies from University of San Francisco.