Fortune 500 Case study: cooking up an award winning campaign for western union

This campaign for Western Union featured the Western Union social & digital team, with our experts jumping in on th PR.   We earned millions of views, feature coverage in the world's most prestigious media, and likes and shares across community channels, while creating a strong bond with its community and reinforcing consumer use of the Western Union money transfer service solution - and a prestigious Shorty Award win.

PRA Public Relations Western Union Home Cooked

The WUHomeCooked Campaign:

 PRA Public Relations team members were tasked with earning a key public relations win in support of the broad #WUHomeCooked consumer campaign.  Within one month, we had doubled our target result, earning valuable media coverage, social sharing and positive community sentiment.

One Month Result:  Two Top Tier media placements,  200+% of Goal

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Our team partnered with fast-growing startup Market Prophit, a big data analytics enterprise delivering trending social media sentiment for investors, with the goal of launching the new service through the world's foremost business and investment media and social influencers. The founder's goal was to earn adoption from the community of socially-savvy investors by leveraging the awareness and credibility resulting from the top business and financial media coverage.

Our team conducted a focused initiative of outreach to leading journalists with strong social influence, with a goal of getting coverage and endorsement for the new big data analytics/financial markets solution.  Targeted media included Wall Street Journal, Fox Business News, Forbes, and more.  The strategy was not simply a new solution announcement, but to position the founder as a thought leader in the growing arena of socially-driven investor research and commentary.

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propel FinTech Mortgage Origination Platform from "Industry Best-Kept Secret" to Fortune 500 Acquisition

FinTech enterprise solution provider Palisades Technology Partners wanted to earn greater visibility for its cloud-based mortgage origination platform.  In order to transition the company from an industry "best-kept secret" to business powerhouse, our team assessed the “platform” of market differentiators that Palisades brought to the financial services sector, and leveraged those differentiators to earn market-changing media coverage.

Working closely with agency partner Stephenson Group (SG), our team designed and launched an industry thought leader campaign of analyst, influencer and media outreach to publicize Palisades' superior technology performance, leveraging a successful client case study to demonstrate the technology's ability to produce loan origination volume, revenue performance and internal productivity results.  The team also pursued an aggressive schedule of performance and new client milestone "win" announcements, key industry commentary from the executives, and feature story placements in select, top-tier media.  The team further positioned the growing company as "acquisition-ready" by consistently showing in in the key media, with key proof points, that were demonstrated by our research to have high value by the target company (IBM).

Program Results:

Within the 24 months, the public relations strategy had helped earn:

  • Acquisition offer from IBM
  • Overall media impressions of 15 million +
  • Analyst endorsement from key research resource TowerGroup
  • Top Technology Vendor award designation from Mortgage Technology Magazine
  • Coverage in key media, including:
  • American Banker

  • Mortgage Technology

  • InfoWorld

  • Washington Post

  • Bank Systems & Technology

             and more~


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