New TECHNOLOGY LAUNCH: UNVEILING A big data/social sentiment SOLUTION FOR INVESTORS
Our team partnered with fast-growing startup Market Prophit, a big data analytics enterprise delivering trending social media sentiment for investors, with the goal of launching the new service through the world's foremost business and investment media and social influencers. The founder's goal was to earn adoption from the community of socially-savvy investors by leveraging the awareness and credibility resulting from the top business and financial media coverage.
Our team conducted a focused initiative of outreach to leading journalists with strong social influence, with a goal of getting coverage and endorsement for the new big data analytics/financial markets solution. Targeted media included Wall Street Journal, Fox Business News, Forbes, and more. The strategy was not simply a new solution announcement, but to position the founder as a thought leader in the growing arena of socially-driven investor research and commentary.
- Earned 19,992,283 digital media impressions
- Secured feature inclusion in over ten Tier 1 media targets, including:
- Wall Street Journal (4x placement wins)
- Fox Business News
- Yahoo Finance
- Barron's and more~
- Ten key journalist & social influencer briefings
- Significant boost in web traffic and platform registrations
- Paved the way for Market Prophit's next success: the industry's first Smart Beta Index powered by social media, CROWD.