thought leadership success
The Inside Track for Growth
Thought leadership is a highly-specialized communications strategy designed to connect your unique executive vision and expertise with the marketplace through the trusted, independent voice of media, analysts and influencers. Not a paid placement, but in-depth coverage and articles that educate and connect with your high-value market audience.
Why Thought Leadership?
A recent survey by globally-recognized Nielsen revealed something startling: 92% of consumers trust earned media; making journalist-created content the most highly-trusted communications channel in the marketplace.
Contrast this with another survey detailing the how saturation and blocking has reduced the effectiveness of digital marketing alone, even as it remains critically necessary in the marketing mix for the control, consistency and targeted outreach it delivers.
Which means that more than ever, the strategic use of public relations to make your voice heard across earned media is critical to your brand’s visibility and credibility.
How can thought leadership exposure in trusted media drive results? These case studies provide insight.
THOUGHT LEADERSHIP: RESULTS
Thought leadership, and the opportunity to be an industry voice through key media coverage, may seem to be its own compelling reward. But that’s just the start. Effective thought leadership strategies deliver:
SEO RESULTS. VISIBILITY. SOCIAL+DIGITAL FUEL. CONTINUITY. COST SAVINGS. MARKET LEADERSHIP. AWARENESS. LEAD GENERATION.
Want to learn more? Our recent blog post, “The 92 Percent Metric,” provides more insight.
THOUGHT LEADERSHIP PROGRAM
READY TO ACCELERATE?
Selected candidates* will receive:
Strategy Plan + Time Table + Objectives + Deliverables
Extensive Coaching | Media Training
Key Message Platform | Industry Issues Research
Minimum Eight Media Interview Opportunities: Targeting industry, customer and top business/national outlets
Speakers Bureau: Researched speaking targets, proposal development, presentation coaching and proposal submittal
News Release + Digital Distribution
Awards Program: Evaluation
*Candidates must have industry experience, compelling point of view and willingness to be an active resource for the media for this program. Programs are six-months, with 30-day cancellation privileges.
A sampling of thought leadership media placements: