CES 2024 is a wrap. The world's biggest tech show and PRA Public Relations was on the ground and running. We are happy to support our clients while taking in the technology breakthroughs and news.
Earning Maximum ROI From Public Relations Strategy
HeyScottie CEO Rhonda Dibachi Shares Four-Step Multi-Million Engagement Success Secrets
Challenge: Chicken versus Egg Conundrum
Emerging enterprises, particularly those on a fast-growth trajectory, face a common marketing challenge: how to extend brand recognition, industry leadership and market success as a relatively new industry entrant. To earn success, the entrepreneurial enterprise needs a high-performance solution. However, without market awareness, that solution remains a well-kept secret.
Public Relations: Your Marketplace Superpower
With apologies to all of the action heroes in the metaverse and the silver screen – there’s a superhero in the world of business and its name is
Public Relations.
While there’s no catchy name (we could call the strategy Super PR Powerhouse or similar but…naw) or stretchy unitard uniform, make no mistake:
there are strategies out there that deliver the same ability to bring trusted, credible and long lasting brand visibility and prospect awareness to an
enterprise.
Keeping It All in the Family: Public Relations and Content Marketing
Content marketing and public relations are “in the family” you might say, each a distinctive marketing tool within the broader strategy of brand communications.
However, like most family members, they have their similarities and their differences: each come to the family marketing reunion with their very distinct benefits and challenges.
Which should you use? Both, really, but the how, when, and why depends on your resources and goals.
Rising Entrepreneurs
Rising above and beyond in today's market are some hard-working entrepreneurs. Here you can find features on these "Rising Entrepreneurs" and information about how they are getting out there, making a difference and succeeding.
#risingentrepreneurs #entrepreneurs #thoughtleaders #PRAPublicRelationsEntrepreneurs
Featured in YFS Magazine: Don’t Be Everyone: The PR Guide To Media Success
The Conversion Supply Chain
Understanding PR’s Critical Role
The global supply chain imbroglio is vexing for all of us, whether we are a manufacturer, middleman or a consumer simply wanting to buy a sweater or that hot new toy for the littlest family member.
Anyone Can Identify A Problem: The Challenge is Developing a Solution
Way back in 2012, Shel Israel, writing for Forbes Magazine, coined this definition: “A thought leader is someone who looks at the future and sets a course for it that others will follow.” The important piece here is the aspect of following. It would be easy for me to say chocolate is the food of the future, but, if no one follows my course, I’m not much of a thought leader.
LESSONS TO TAKE TO THE NEW YEAR: WELCOME 2021
As we look to 2021, I think about the lessons I will take with me. Thank you for letting me share them.
Take this day, this month and the new year to reflect with gratitude on the blessings small and large which have come your way. and to welcome the new beginnings of 2021.
PR: The Clicks & Conversion Conundrum
Did you know that 80% of prospective customers or clients prefer learning about a company from custom content? What that means is content that describes the business and offers value, insight, and even incentives, about the brand. What are the options, then, to advertising and promoted content strategies?
2020: A Great Year for Awards
What a Fantastic Journey: Best Inbound Marketing Agencies Of 2020 according to DR
Our team has been notified that nationally-known directory resource, DesignRush,selected us from a roster of top marketing companies as one of the best inbound marketing agencies of 2020. As an expert resource assigned to vet the top inbound marketing agencies as well as being the trusted go-to for other marketing, digital branding, communications and SEO specialties, DesignRush is a trusted resource; we here at PRA Public Relations are honored to have made the list.
Public Relations and the Digital Footprint
There is one extraordinarily effective tool in the marketing strategy kit that is not used as often as paid content: public relations, otherwise known as earned media in recognition of its status as relvant content written and published by independent media without compensation. Educational or news-focused in nature, it delivers crediblity, trust and educational authority to its readers and viewers in the marketplace.
And the Winner for Top Integrated Marketing Agency is...
Us!
PRA Public Relations is excited to be named to DesignRush’s 2019 list of the country’s Top Integrated Marketing Agencies for 2019. PRA Public Relations joins a select list of national agencies and experts with proven performance in delivering smart, strategic integrated marketing, public relations and communications services. This ranking, created by Design Rush, a comprehensive directory of the nation’s leading marketing and communications agencies, covers a range of agencies by geographic market, agency size and budgets.
While we may not practicing our acceptance speech or worrying about our red carpet attire, rest assured we are celebrating our award win by delivering the best results possible in public relations and supporting marketing communications solutions.
Would you like to learn more about how we can put our award-winning solutions to work for your company’s success? Contact pam@prapublicrelations.com or give us a call: 503.298.9749
How Employee Wellness Affects Your Public Image
For your business to reach its greatest possible height, it needs to have a good public image. While having an expert public relations team and charitable organizations certainly helps, you shouldn't forget the role of employee wellness. If your employees are happy, so much can fall in place. These are some reasons why you should always consider employee wellness when it comes to your public image.
Increase Employee Referrals
Doing more for employee wellness can help to bring in greater candidates for any openings. Notify your employees when you're looking to fill a position and ask them to refer the job to anyone who they think would be a good candidate. Employees who perceive that their wellness is a priority to management are more likely to refer the employer to their friends. You can keep your team consistently great through employee wellness.
Improve Morale
Greater morale should be at the top of any business owner's list of things that can improve their workplace. When employees know that their health is being attended to, they can feel truly appreciated. As a result, they can put in more of an effort and want to stick around. More employee retention can turn your business into something great.
Deal With Problems
Having employee wellness initiatives won't immunize you from all problems, but they can help grant you more sympathy if something goes wrong. In the event of a public relations crisis, a reputation for employee wellness can help to give you more of the benefit of the doubt. You'll still have to take responsibility and apologize, but these sorts of problems can be seen as anomalies instead of an actual representation of your business.
Better Health
One can become so caught up in their work responsibilities that they don't have time to cover the responsibility they have to take care of their health. An employee wellness program shows your team that their physical and mental condition is just as important as them getting assignments done. In fact, if they aren't feeling strong, they won't be able to go the distance with their work. A focus on wellness can only improve your employees and their performance.
Valuing your employees and their wellness doesn't just help them and your public image, it also helps you to feel better about your role as a business owner. You can see them as being worthy of dignity and how this allows them to function far better in their roles. If your employees are leaving work feeling happy and healthy, they'll come in feeling the same way.
Want to learn more ways to work on improving your public image? PRA Public Relations has a Thought Leadership Program to get you started.