public relations

Earning Maximum ROI From Public Relations Strategy

Earning Maximum ROI From Public Relations Strategy

HeyScottie CEO Rhonda Dibachi Shares Four-Step Multi-Million Engagement Success Secrets
Challenge:  Chicken versus Egg Conundrum

Emerging enterprises, particularly those on a fast-growth trajectory, face a common marketing challenge:  how to extend brand recognition, industry leadership and market success as a relatively new industry entrant.  To earn success, the entrepreneurial enterprise needs a high-performance solution.  However, without market awareness, that solution remains a well-kept secret.

Public Relations: Your Marketplace Superpower

Public Relations: Your Marketplace Superpower

With apologies to all of the action heroes in the metaverse and the silver screen – there’s a superhero in the world of business and its name is

Public Relations.

While there’s no catchy name (we could call the strategy Super PR Powerhouse or similar but…naw) or stretchy unitard uniform, make no mistake:

there are strategies out there that deliver the same ability to bring trusted, credible and long lasting brand visibility and prospect awareness to an

enterprise.

Keeping It All in the Family: Public Relations and Content Marketing

Keeping It All in the Family: Public Relations and Content Marketing

Content marketing and public relations are “in the family” you might say, each a distinctive marketing tool within the broader strategy of brand communications.

However, like most family members, they have their similarities and their differences: each come to the family marketing reunion with their very distinct benefits and challenges.

Which should you use? Both, really, but the how, when, and why depends on your resources and goals.

Featured in YFS Magazine: Don’t Be Everyone: The PR Guide To Media Success

Featured in YFS Magazine: Don’t Be Everyone: The PR Guide To Media Success

We’re so happy to be featured in Young, Fabulous & Self-Employed with this article detailing the inside scoop on how to use public relations to rock your marketing strategy and grow your market audience.

The Conversion Supply Chain

The Conversion Supply Chain

Understanding PR’s Critical Role

The global supply chain imbroglio is vexing for all of us, whether we are a manufacturer, middleman or a consumer simply wanting to buy a sweater or that hot new toy for the littlest family member.

#thoughtleadership #supplychain #publicrelations #marketing

PR: The Clicks & Conversion Conundrum

PR: The Clicks & Conversion Conundrum

Did you know that 80% of prospective customers or clients prefer learning about a company from custom content? What that means is content that describes the business and offers value, insight, and even incentives, about the brand. What are the options, then, to advertising and promoted content strategies?

Public Relations and the Digital Footprint

Public Relations and the Digital Footprint

There is one extraordinarily effective tool in the marketing strategy kit that is not used as often as paid content: public relations, otherwise known as earned media in recognition of its status as relvant content written and published by independent media without compensation. Educational or news-focused in nature, it delivers crediblity, trust and educational authority to its readers and viewers in the marketplace.

TRUST, PUBLIC RELATIONS IN A SATURATED WORLD

TRUST, PUBLIC RELATIONS IN A SATURATED WORLD

As trust declines and saturation escalates through marketing channels, it's interesting to note the rise of personal trust and relationships. This article addressing key social media trends isn't really addressing "trends." Instead, it's re-emphasizing the importance of your personal authority, integrity and one-to-one communications in your marketing strategy. In a word: trust. As relevant as ever in the world of public relations and marketing.

Fixing the Broken Media Model: Big Tech to the Rescue?

Fixing the Broken Media Model: Big Tech to the Rescue?

It’s a conundrum. Most folks agree that access to relevant, unbiased news is important. By the same token, technology, digitized content, changing consumer habits and revenue models have been upended as readers have traded in subscriptions and ad-supported print content for news streams and social media hubs.

The tech we love to use to consume news has been gobbling up the very medium we rely on.

Showing Up as Human

Showing Up as Human

CREATING CONNECTION IN AN AUTOMATED WORLD

Sharing thoughts on connection, with a nod and apologies to Bob Seger.

Have you ever tried to connect with your customer, and felt like you missed the mark? Or, you’re a client, and you’re just not being heard. The invisible barrier is up and operational, and boy, is it real.

We’ve all been there, right? Both on the issuing and receiving end, when we weren’t sure if it was an actual human or a technological marvel we were dealing with. Yes, bots can be interactive and efficient, but the limitations are emphatically there. Connecting through communications may have changed dramatically through technology, but the basic human principles of listening, authentic voice and yes, occasionally, a good laugh, still matter.

The 92 Percent Trust Metric: Journalism Stands Strong

The 92 Percent Trust Metric: Journalism Stands Strong

A recent survey by the highly-respected research company Nielsen reveals confidence-inspiring findings for all of us who believe in the power of the fourth estate: A 2018 Nielsen Survey notes that journalism is trusted by 92% of consumers, ranking above independent consumer reviews.

FINTECH: Thought Leadership Field Guide

FINTECH: Thought Leadership Field Guide

Blockchain is much more than a swift mention in the rush to the next ICO or utility token. Blockchain is the digital backbone of an enterprise, and is poised to transform operational efficiency, transparency and security. But how to talk about it so it makes sense outside of the digital operati? This blog discusses the strategic road map to thought leadership in the critical sector of blockchain.

PASSION & BRAND: DEVELOPMENT, NOT DISCOVERY

PASSION & BRAND: DEVELOPMENT, NOT DISCOVERY

BAM. Yes. Sitting and waiting for that overwhelming swoon moment to hit you out of nowhere is akin to that greeting card joke showing a women skeleton, all dressed up, sitting at a bus stop, waiting for the perfect man. 

The Halo Effect: Is Your Company Earning its Wings?

EARNED MEDIA ANGELS:  PUBLIC RELATIONS IN THE ENTERPRISE

I have to tell you about an interesting business proposal we received last week.  Interesting not for the complexity of the project, but fascinating in terms of the proposed terms.  Fascinating, yet not unique, which leads me to this conversation.

Intrigued?  Hmmm...yes.