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Did you know that 80% of prospective customers or clients prefer learning about a company from custom content? What that means is content that describes the business and offers value, insight, and even incentives, about the brand. What are the options, then, to advertising and promoted content strategies?
For your business to reach its greatest possible height, it needs to have a good public image. While having an expert public relations team and charitable organizations certainly helps, you shouldn't forget the role of employee wellness. If your employees are happy, so much can fall in place. These are some reasons why you should always consider employee wellness when it comes to your public image.
Doing more for employee wellness can help to bring in greater candidates for any openings. Notify your employees when you're looking to fill a position and ask them to refer the job to anyone who they think would be a good candidate. Employees who perceive that their wellness is a priority to management are more likely to refer the employer to their friends. You can keep your team consistently great through employee wellness.
Greater morale should be at the top of any business owner's list of things that can improve their workplace. When employees know that their health is being attended to, they can feel truly appreciated. As a result, they can put in more of an effort and want to stick around. More employee retention can turn your business into something great.
Having employee wellness initiatives won't immunize you from all problems, but they can help grant you more sympathy if something goes wrong. In the event of a public relations crisis, a reputation for employee wellness can help to give you more of the benefit of the doubt. You'll still have to take responsibility and apologize, but these sorts of problems can be seen as anomalies instead of an actual representation of your business.
One can become so caught up in their work responsibilities that they don't have time to cover the responsibility they have to take care of their health. An employee wellness program shows your team that their physical and mental condition is just as important as them getting assignments done. In fact, if they aren't feeling strong, they won't be able to go the distance with their work. A focus on wellness can only improve your employees and their performance.
Valuing your employees and their wellness doesn't just help them and your public image, it also helps you to feel better about your role as a business owner. You can see them as being worthy of dignity and how this allows them to function far better in their roles. If your employees are leaving work feeling happy and healthy, they'll come in feeling the same way.
Want to learn more ways to work on improving your public image? PRA Public Relations has a Thought Leadership Program to get you started.
The beauty of public relations, we tell our clients, is this:
The power and credibility of ONE third-person endorsement will do more for your company than a million self-administered pats on the back.
That is why we are proud, pleased and delighted to be recognized as a top public relations agency here in the Pacific Northwest.
National curator of best-in-business enterprises Expertise.com has just released their list of top Portland public relations firms, and we are thrilled to have made the list.
Having an independent organization such as Expertise.com give us kudos for the work we turn out as a matter of craft and pride feels pretty darned wonderful. We are grateful, and looking forward to continuing to create award-winning media results for our clients.
