We get our clients and agency partners rock-star coverage in the top business, consumer and trade properties. How? By understanding the strategic dance of thought leadership, trending news activity and our client's unique value propositions. From the industry publications that drive prospects and brand awareness, to the social interaction the top-tier digital outlets offer, we routinely secure media attention other companies only dream of.
We're thrilled to share a sampling of the success we've earned for our clients.
Our Clients are in all the best (media) places. shouldn't your story be there too?
WALL STREET JOURNAL
By Tomio Geron
Finova Financial has raised $52.5 million in its first institutional funding...
By: Pam Abrahamsson
The number of changes hitting the retail industry are piling up like mohair sweaters on a sales rack in July...
By: Maria Dykstra
I love asking emerging entrepreneurs if they have a lead generation strategy. The typical response is: “We are bootstrapping, we can’t afford strategy”...
Advertising Age for Western union
Steve Olenski , CONTRIBUTOR
Earlier this year Western Union WU set out to see if people still believed in the American Dream. Over the course of seven days and nearly 14,000 miles they sought out Americans – 200 of them to ask them if they in fact still believed in the American Dream. More
Andre Bourque Editor Emeritus, Technorati & Tech Evangelist Covering High Growth Industries
Posted: 07/07/2015 4:52 pm EDT
Marketing American Dream Aspirations Over Celebrity Selfies
In a social media world that at times appears dominated by celebrity selfies and cuddly animal antics, Western Union is taking a gamble with a social media campaign that delves deeper than tabloid hash tags. The iconic, 160-year old money transfer company launched a social outreach campaign that does't focus on services and solutions, but rather, on the relationships between people who send and share money with one another. More
Using Twitter to Pick Stocks
11:13 PM EDT
May 18, 2015
View the Video Here
Market Prophit CEO Igor Gonta discusses how his software tracks tweeted stocks. He speaks to Bloomberg’s Rishaad Salamat on “Trending Business.” (Source: Bloomberg)
Make your customer the hero to win brand loyalty
BY REBEKAH ILIFF Feb 12, 2015
This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.
My favorite myth about PR — besides the notion that PR people just run around and throw parties all day — revolves around storytelling. Somewhere along the line, I'm not really sure when, the idea that PR people’s job was to talk only about companies and their products became the central component to any well-intentioned strategy. More
May 13, 2015 @ 11:27 AM
How Twitter Is Being Used To Pick Stocks
Jennifer Ryan Woods, CONTRIBUTOR
A new, smart beta index was launched Tuesday that tracks the most heavily tweeted about stocks. The index is based on the concept that social media chatter can be used as an indicator of a stock’s market sentiment — both positive and negative. More
What does this coverage deliver (besides bragging rights among colleagues, family and friends and a virtual folder of digital ink)?
Business-driving value: results such as these deliver credibility, plus the social engagement and positive brand exposure that comes from your prospects, customers and stakeholders interacting with your content across key social, digital and traditional media channels. This interaction and positive market exposure can deliver increase market traffic, spur partnership and new opportunity introductions, and lead to enterprise expansion, acquisition and more.
Credible, socially shareable content: our clients also have the opportunity to share their media wins across their social networks, boosting interaction with brand-building, thoughtful content within their community.
Valuable third-party sharing in journalist social communities: many of these journalists are leaders in the social realm as well, and our clients' feature coverage enjoys the benefits of the social sharing these journalists and their influential communities bring to the table.