Thought Leadership

Earning Maximum ROI From Public Relations Strategy

Earning Maximum ROI From Public Relations Strategy

HeyScottie CEO Rhonda Dibachi Shares Four-Step Multi-Million Engagement Success Secrets
Challenge:  Chicken versus Egg Conundrum

Emerging enterprises, particularly those on a fast-growth trajectory, face a common marketing challenge:  how to extend brand recognition, industry leadership and market success as a relatively new industry entrant.  To earn success, the entrepreneurial enterprise needs a high-performance solution.  However, without market awareness, that solution remains a well-kept secret.

Public Relations: Your Marketplace Superpower

Public Relations: Your Marketplace Superpower

With apologies to all of the action heroes in the metaverse and the silver screen – there’s a superhero in the world of business and its name is

Public Relations.

While there’s no catchy name (we could call the strategy Super PR Powerhouse or similar but…naw) or stretchy unitard uniform, make no mistake:

there are strategies out there that deliver the same ability to bring trusted, credible and long lasting brand visibility and prospect awareness to an

enterprise.

Keeping It All in the Family: Public Relations and Content Marketing

Keeping It All in the Family: Public Relations and Content Marketing

Content marketing and public relations are “in the family” you might say, each a distinctive marketing tool within the broader strategy of brand communications.

However, like most family members, they have their similarities and their differences: each come to the family marketing reunion with their very distinct benefits and challenges.

Which should you use? Both, really, but the how, when, and why depends on your resources and goals.

Featured in YFS Magazine: Don’t Be Everyone: The PR Guide To Media Success

Featured in YFS Magazine: Don’t Be Everyone: The PR Guide To Media Success

We’re so happy to be featured in Young, Fabulous & Self-Employed with this article detailing the inside scoop on how to use public relations to rock your marketing strategy and grow your market audience.

The Conversion Supply Chain

The Conversion Supply Chain

Understanding PR’s Critical Role

The global supply chain imbroglio is vexing for all of us, whether we are a manufacturer, middleman or a consumer simply wanting to buy a sweater or that hot new toy for the littlest family member.

#thoughtleadership #supplychain #publicrelations #marketing

Anyone Can Identify A Problem: The Challenge is Developing a Solution

Anyone Can Identify A Problem: The Challenge is Developing a Solution

Way back in 2012, Shel Israel, writing for Forbes Magazine, coined this definition: “A thought leader is someone who looks at the future and sets a course for it that others will follow.” The important piece here is the aspect of following. It would be easy for me to say chocolate is the food of the future, but, if no one follows my course, I’m not much of a thought leader.

#thoughtleadership #ProblemSolving #PRThoughtLeader