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With apologies to all of the action heroes in the metaverse and the silver screen – there’s a superhero in the world of business and its name is
Public Relations.
While there’s no catchy name (we could call the strategy Super PR Powerhouse or similar but…naw) or stretchy unitard uniform, make no mistake:
there are strategies out there that deliver the same ability to bring trusted, credible and long lasting brand visibility and prospect awareness to an
enterprise.
Content marketing and public relations are “in the family” you might say, each a distinctive marketing tool within the broader strategy of brand communications.
However, like most family members, they have their similarities and their differences: each come to the family marketing reunion with their very distinct benefits and challenges.
Which should you use? Both, really, but the how, when, and why depends on your resources and goals.
A recent survey by the highly-respected research company Nielsen reveals confidence-inspiring findings for all of us who believe in the power of the fourth estate: A 2018 Nielsen Survey notes that journalism is trusted by 92% of consumers, ranking above independent consumer reviews.
