Thought Leadership

Showing Up as Human

Showing Up as Human

CREATING CONNECTION IN AN AUTOMATED WORLD

Sharing thoughts on connection, with a nod and apologies to Bob Seger.

Have you ever tried to connect with your customer, and felt like you missed the mark? Or, you’re a client, and you’re just not being heard. The invisible barrier is up and operational, and boy, is it real.

We’ve all been there, right? Both on the issuing and receiving end, when we weren’t sure if it was an actual human or a technological marvel we were dealing with. Yes, bots can be interactive and efficient, but the limitations are emphatically there. Connecting through communications may have changed dramatically through technology, but the basic human principles of listening, authentic voice and yes, occasionally, a good laugh, still matter.

The 92 Percent Trust Metric: Journalism Stands Strong

The 92 Percent Trust Metric: Journalism Stands Strong

A recent survey by the highly-respected research company Nielsen reveals confidence-inspiring findings for all of us who believe in the power of the fourth estate: A 2018 Nielsen Survey notes that journalism is trusted by 92% of consumers, ranking above independent consumer reviews.

FINTECH: Thought Leadership Field Guide

FINTECH: Thought Leadership Field Guide

Blockchain is much more than a swift mention in the rush to the next ICO or utility token. Blockchain is the digital backbone of an enterprise, and is poised to transform operational efficiency, transparency and security. But how to talk about it so it makes sense outside of the digital operati? This blog discusses the strategic road map to thought leadership in the critical sector of blockchain.

PASSION & BRAND: DEVELOPMENT, NOT DISCOVERY

PASSION & BRAND: DEVELOPMENT, NOT DISCOVERY

BAM. Yes. Sitting and waiting for that overwhelming swoon moment to hit you out of nowhere is akin to that greeting card joke showing a women skeleton, all dressed up, sitting at a bus stop, waiting for the perfect man. 

Woman of Year Nominee: Women in Insurance & Financial Services

Woman of Year Nominee: Women in Insurance & Financial Services

If there is an exciting and rewarding moment to be had in the field of public relations; its when our communications skills helps others.

This was the case when our co-founder Pam Abrahamsson was nominated as woman of the year by a fellow member of Women in Insurance and Financial Services (www.WIFS.org); an organization focused on the growth and development of women in the FinServ field.