PR

Earning Maximum ROI From Public Relations Strategy

Earning Maximum ROI From Public Relations Strategy

HeyScottie CEO Rhonda Dibachi Shares Four-Step Multi-Million Engagement Success Secrets
Challenge:  Chicken versus Egg Conundrum

Emerging enterprises, particularly those on a fast-growth trajectory, face a common marketing challenge:  how to extend brand recognition, industry leadership and market success as a relatively new industry entrant.  To earn success, the entrepreneurial enterprise needs a high-performance solution.  However, without market awareness, that solution remains a well-kept secret.

The Halo Effect: Is Your Company Earning its Wings?

EARNED MEDIA ANGELS:  PUBLIC RELATIONS IN THE ENTERPRISE

I have to tell you about an interesting business proposal we received last week.  Interesting not for the complexity of the project, but fascinating in terms of the proposed terms.  Fascinating, yet not unique, which leads me to this conversation.

Intrigued?  Hmmm...yes.