There is one extraordinarily effective tool in the marketing strategy kit that is not used as often as paid content: public relations, otherwise known as earned media in recognition of its status as relvant content written and published by independent media without compensation. Educational or news-focused in nature, it delivers crediblity, trust and educational authority to its readers and viewers in the marketplace.
Top Tech PR: Agency Musings
The Three Stage Public Relations Messaging Strategy
Have you synched your messaging strategy to your growth cycle?
First: A Little Secret from Inside the Tech PR Agency World
I'm going to let you in on a little secret; if all the top tech pr agencies in the world were to get together for a three minutes with a mission of agreeing on ONE thing, it could be done. There is one conversation point everyone would be in complete alignment on: