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I'm going to let you in on a little secret; if all the top tech pr agencies in the world were to get together for a three minutes with a mission of agreeing on ONE thing, it could be done. There is one conversation point everyone would be in complete alignment on:
Sometimes people don't "connect the dots" between the value of media coverage (frequently called "earned media" in this digital/paid content age) beyond the WOW! factor of being covered by the press.
The attached case study, detailing our team's early strategies in helping our FinTech, SaaS (software as a service) mortgage servicing client earn success, is a helpful, textbook look, at how public relations drives success.
The quick take-away? Using a combo-punch of feature news coverage, key placements of top execs in speaking engagements, industry analyst briefings and in-depth articles and white papers, our client emerged from it's "best kept secret in the industry" shell and straight into the spotlight of a Fortune 500 company. The upshot? Acquisition, and a vibrant new entry into the mortgage technology space.
