It's all too easy to fall into a comfort zone; to post a quick update on Facebook, or perhaps you send out a release after every new software update. Even with a program, planned calendar and strategy, it can be easy to overlook opportunities in a jam-packed business day.
But the reality is you need an integrated, three-pillars approach to communications to ensure you're maximizing your market reach potential. The following report, prepared by social media ace Maria Dykstra of TreDigital and public relations expert Pam Abrahamsson of PRA Public Relations, details the key Three Key Pillars of Social Media Success. Concise explanations, examples, and how-to's are all just a click away.